Marketing

At Investment Centers of America, Inc. (ICA), we approach marketing with the same degree of dedication and intensity we do other aspects of our business. Our aim is to ensure all representatives have the marketing tools they need, compliance approved, and readily available for their use when they need them.

ICA houses a dedicated team of Marketing Specialists working directly with our existing field force making outgoing calls every day. This dedicated team works with our in-house Creative Services Department to translate what is happening in the world today into marketing tools to help you communicate effectively with your present and prospective clients. They also provide access to ample resources for dealing with the basic, fundamental issues of bringing your products and services to your market. Ready to apply their talents and expertise to your specific marketing requirements, think of them as your very own advertising agency.

ICA has also linked a promotional fulfillment company to our website to facilitate the ordering of preprinted materials and logo preprinted items; i.e. brochures, inserts, posters, clothing, and advertising specialty items.

Marketing Minutes
We share proven sales ideas and success stories about tactics that are working for ICA Representatives across the country, via the marketing page of the website, allowing all our Representatives an opportunity to implement them for themselves.

Themed Marketing Campaigns
For each campaign, we produce a wide variety of preapproved collateral marketing materials; i.e. letters, newspaper ads and articles, desktop displays, flyers, client presentations, inserts and postcards, all downloadable from our website. All ICA's marketing materials are designed to be universally adaptable and flexible so they can be personalized.

Private Labeling
ICA supports an advisors desire to promote their own brand identity. For private label customization, ICA can provide digital graphic files which have been modified so you can have your own logo on the materials, within the parameters of the company's Private Label guidelines.

Experienced Field Support
Adding value and increasing revenue is the goal of all successful companies. ICA takes this goal seriously with a team of experienced Regional Managers dedicated to the success of the programs within their respective regions. These talented sales professionals collaborated to compile a valuable list of the many ways they add value to our Representatives' efforts to increase their revenues.

Conference Education
ICA offers a full menu of sales conferences, regional meetings, and reward programs to help you stay on top of your game and achieve even higher levels of productivity. Take advantage of market update conference calls for the latest marketing information and sales ideas. Web-based training provides you with hands on experience to various technology systems and platforms offered by ICA and it's clearing partners. Opportunities are also available for Sales Associates.

Investment Centers of America, Inc. (ICA), member FINRA/SIPC and a Registered Investment Advisor, is not affiliated with any financial institution. Securities, advisory services and insurance products offered through ICA and affiliated insurance agencies are *not insured by the FDIC/NCUA or any other Federal Government agency *not a deposit or other obligation of, or guaranteed by any financial institution or their affiliates *subject to risks including the possible loss of principal amount invested.